Exhibitor Success & ROI Center

All you’ll need to maximize your IFT18 Food Expo experience will be provided through our helpful exhibitor resources. Available in PDF unless otherwise noted.

Promote Your Participation
High-Impact Pre-Show Marketing
How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
Integrating Social Media Into Your Exhibiting Program
Making Sponsorships Support Objectives and Deliver Measurable Value

Prepare & Train Your Staff
Staffing For Success – How to Prepare Your Booth Staff for Success
Rules of Tradeshow Attendee Engagement
IFT19 Web Briefing Sign up now!
IFT19 Webinar Social Media Best Practices Sign Up now!
Conducting Effective Pre-Show Staff Meetings

Lead Management & Measurement
Closed-Loop Lead Management
Managing Tradeshow Leads Through Sales Cycle Milestones
Exhibit Measurement Made Easy
Improving Lead Quality
IFT19 Lead Management

Below is a list of webinars to assist you in the expo planning process.

Replay 1: Critical Resources Every IFT Exhibitor Needs to Know About

View by: January 7, 2019 — 20 weeks before expo

View this webinar to learn about important IFT resources and programs you can use to better manage your exhibit program, promote your participation, and improve your exhibiting experience and ROI.

Replay 2: Integrating Technology Into Your Exhibit Program

View by: January 21, 2019 — 18 weeks before expo

View this webinar to learn about the latest technology available to help you create more exciting, interactive and effective attendee experiences.

Replay 3: Experiential Marketing: How to Create & Effectively Promote In-Booth Presentations & Demonstrations

View by: February 4, 2019 — 16 weeks before expo

View this webinar to learn how align your exhibit with the #1 way attendees want to engage with exhibits, through interactive demonstrations and presentations.

Replay 4: Driving Qualified Booth Traffic: How to attract enough of the right attendees to your IFT Food Expo exhibit

View by: February 18, 2019 — 14 weeks before expo

In a big show like IFT, pre-marketing your exhibit is a “must do” if you want to succeed. View this webinar to learn a proven process to build your brand awareness and drive qualified traffic to your booth.

Replay 5: How SMALL Exhibitors Can Succeed in a BIG Show Like IFT Food Expo: Practical Strategies to Level the Playing Field

View by: March 4, 2019 — 12 weeks before expo

All in-line exhibitors should view this webinar to learn practical strategies to make sure you get your fair share of traffic in a big show, with big exhibits, like IFT.

Replay 6: Secrets of the Aisles: Practical Skills to Improve In-Booth Interactions, Get Better Leads and Close More Sales

View by: April 1, 2019 — 8 weeks before expo

No matter how pretty your booth is, or how great your products are, your people will make or break your tradeshow success. View this webinar with your staff to be sure they’re ready to put your best foot forward.

Replay 7: State-of-the-Art Lead Management: How to Improve Tradeshow Lead Quality & Sales Conversion

View by: April 1, 2019 — 6 weeks before expo

If you’re not writing orders at the show, and you want to get ROI, leads are the real product. View this webinar to learn practical skills to improve lead quality and management to deliver better ROI.

Replay 8: Exhibit Measurement Made Easy: How to Budget, Manage Costs, Measure & Reporting Exhibiting Performance & ROI

View by: May 6, 2019 — 4 weeks before expo

If you’re under pressure to justify your spend, or looking to improve performance and ROI, view this webinar to learn the what, why and how of controlling costs and measuring exhibiting performance and ROI.

Questions?

Contact Melodie Anderson manderson@ift.org.

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