SHIFT20 Virtual Event and Expo        |         SHIFT20 Planner and Exhibitor Showcase       Learn More
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SHIFT20 Virtual Event and Expo        |         SHIFT20 Planner and Exhibitor Showcase       Learn More

Exhibitor Success & ROI Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.

The Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource. With over $10,000 of tradeshow productivity resources, you’ll find answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.
  

NEW LIVE!! Defining & Delivering Your Attendee Value Proposition
Wednesday, March 11, 2020  |  2:00 p.m. - 2:45 p.m. Eastern
  

View Webinar

Every choice attendees make at an exposition is a value based choice.  Attend this all new webinar to learn the three primary reasons people attend tradeshows and a step-by-step process to analyze your products and services to find your big reason why attendees should visit your exhibit in the sea of over 1,000 exhibiting companies. The process you learn here will be beneficial far beyond tradeshows.

 

NEW LIVE!! IFT Food Expo New Exhibitor Web-Briefing: How to Have a Productive and Profitable Exhibiting Experience
Tuesday, April 7, 2020  |  2:00 p.m. - 2:45 p.m. Eastern
  

Register

IFT wants to make sure all new exhibiting companies have a productive and profitable experience. In this required web-briefing, IFT staff and exhibiting experts Tradeshow Bob Milam and Jefferson Davis of Competitive Edge, will share important show information, overview key

 

Avoiding Exhibiting Headaches, Hassles & Controlling Costs Webinar
View Webinar    Download Handout

 

38 Standout Exhibit Ideas Selected from IFT19

Each year, we seek out the most creative, attention-grabbing booths at the expo. This year we are pleased to announce our selections below.

June 3-5, 2019 - E3 Evaluation (PDF)

 

Follow Our Proven Effective 6-step Exhibitor Success Program:

STEP 1. Download & Use FREE Planning & Implementation Tools:

STEP 2. Schedule & Complete Strategic Planning Exercises at Recommended Time Frames:
STEP 3. Gain Additional Ideas & Insights by Reading Success Tips & White Papers:

Planning & Money Management:

Your Exhibit:

Promoting Your Exhibit:

Lead Management:

Measurement:

STEP 4. Schedule Complimentary Tele-consultation with Tradeshow Bob Milam

IFT has made special arrangements with exhibiting expert Tradeshow Bob Milam. Bob is a contributing author for EXHIBITOR magazine and brings over 25 years of in-depth exhibiting experience. We have a limited number of complimentary teleconsultations available, so if you’re interested, please click here to contact Bob and reserve a spot before they are all gone.
  

STEP 5. Learn and Fill Knowledge Gaps by Watching Webinars

Below is a list of webinars to assist you in the expo planning process.

Expand All / Collapse All
  • Replay 1: Critical Resources Every IFT Exhibitor Needs to Know About

    Replay 1: Critical Resources Every IFT Exhibitor Needs to Know About

    View by: February 23, 2020 — 20 weeks before the show

    View this webinar to learn about important IFT resources and programs you can use to better manage your exhibit program, promote your participation, and improve your exhibiting experience and ROI. 

  • Replay 2: Integrating Technology Into Your Exhibit Program

    Replay 2: Integrating Technology Into Your Exhibit Program

    View by: March 8, 2020 — 18 weeks before the show

    View this webinar to learn about the latest technology available to help you create more exciting, interactive and effective attendee experiences.

  • Replay 3: Experiential Marketing: How to Create & Effectively Promote In-Booth Presentations & Demonstrations

    Replay 3: Experiential Marketing: How to Create & Effectively Promote In-Booth Presentations & Demonstrations

    View by: March 22, 2020 — 16 weeks before the show

    View this webinar to learn how align your exhibit with the #1 way attendees want to engage with exhibits, through interactive demonstrations and presentations.

  • Replay 4: Driving Qualified Booth Traffic: How to attract enough of the right attendees to your IFT Food Expo exhibit

    Replay 4: Driving Qualified Booth Traffic: How to attract enough of the right attendees to your IFT Food Expo exhibit

    View by: April 5, 2020 — 14 weeks before the show

    In a big show like IFT, pre-marketing your exhibit is a “must do” if you want to succeed. View this webinar to learn a proven process to build your brand awareness and drive qualified traffic to your booth.

  • Replay 5: How SMALL Exhibitors Can Succeed in a BIG Show Like IFT Food Expo: Practical Strategies to Level the Playing Field

    Replay 5: How SMALL Exhibitors Can Succeed in a BIG Show Like IFT Food Expo: Practical Strategies to Level the Playing Field

    View by: April 19, 2020 — 12 weeks before the show

    All in-line exhibitors should view this webinar to learn practical strategies to make sure you get your fair share of traffic in a big show, with big exhibits, like IFT.

  • Replay 6: Secrets of the Aisles: Practical Skills to Improve In-Booth Interactions, Get Better Leads and Close More Sales

    Replay 6: Secrets of the Aisles: Practical Skills to Improve In-Booth Interactions, Get Better Leads and Close More Sales

    View by: May 17, 2020 — 8 weeks before the show

    No matter how pretty your booth is, or how great your products are, your people will make or break your tradeshow success. View this webinar with your staff to be sure they’re ready to put your best foot forward.

  • Replay 7: State-of-the-Art Lead Management: How to Improve Tradeshow Lead Quality & Sales Conversion

    Replay 7: State-of-the-Art Lead Management: How to Improve Tradeshow Lead Quality & Sales Conversion

    View by: May 31, 2020 — 6 weeks before the show

    If you’re not writing orders at the show, and you want to get ROI, leads are the real product. View this webinar to learn practical skills to improve lead quality and management to deliver better ROI.

  • Replay 8: Exhibit Measurement Made Easy: How to Budget, Manage Costs, Measure & Reporting Exhibiting Performance & ROI

    Replay 8: Exhibit Measurement Made Easy: How to Budget, Manage Costs, Measure & Reporting Exhibiting Performance & ROI

    View by: June 14, 2020 — 4 weeks before the show

    If you’re under pressure to justify your spend, or looking to improve performance and ROI, view this webinar to learn the what, why and how of controlling costs and measuring exhibiting performance and ROI.

STEP 6. Use the “Ask the Tradeshow Experts” email Q&A

IFT has made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of tradeshow experts will respond within 24-48 hours. Submit your question now.

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