IFT FIRST 2022 Logo updated

Exhibitor Success & ROI Center

The Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource. With over $10,000 of tradeshow productivity resources, you’ll find answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

WATCH & LEARN: Webinars

These upcoming webinars will provide critical and timely information for IFT FIRST.

With just 6 weeks to go until the grand re-opening of IFT FIRST, what are the critical issues that exhibitors need to be thinking about and acting on to ensure their success?  This will be the major question that sales, exhibit marketingand business development expert Jefferson Davis will help you answer as you prepare for a productive and profitable return to live exhibiting in July.

THRIVE LIVE! How to Successfully Re-Enter Live Exhibiting at IFT FIRST
Wednesday, April 6, 2022   |  2:00 - 3:00 pm Eastern

Webinar Recording

The excitement is building for the grand re-opening of IFT FIRST in Chicago!

Whether you are a contracted exhibitor or wondering whether you should exhibit, you will not want to miss this timely and important new webinar. It will help you and your team get ready to successfully re-enter live exhibiting after a long absence.  

We encourage you to register now for this FREE exhibiting productivity webinar with the IFT/Spargo teams and leading exhibiting productivity expert, Jefferson Davis. This important webinar will go inside the numbers to help you understand the economics of exhibiting, how to control costs and save money, and how to define important and achievable exhibiting outcomes to help you grow your business. 

It will also show you how to make sure you get enough quality booth traffic to position your company for success. If reconnecting with the food ingredient market, growing revenue, gaining  new customers and exhibiting ROI are important to you, this is a must-attend webinar that is FREE of charge!

Topics include:

  • IFT FIRST update – Chicago health and safety requirements
  • What IFT is doing to drive attendance
  • 5 reasons why reconnecting with your market in person is critically important
  • How to cost-justify your exhibiting investment… even if you’re not writing orders
  • How to manage your money and control costs during a time of inflation
  • How to set achievable outcomes – addressing the big 3 value areas
  • Succeeding in spite of… if live event attendance is down a little
  • The critical importance of pre-marketing your participation
  • Best practices to drive qualified booth traffic
  • How to leverage IFT advertising and sponsorship programs to improve results
  • Q&A with the Spargo, IFT team and Mr. Davis

Session includes an electronic participant workbook.

Countdown to IFT FIRST Exhibitor Success
Thursday, May 26, 2022   |  2:00 - 2:45 pm Eastern

Register for Countdown to IFT FIRST        Register for Exhibitor Webinar Recording

With just 6 weeks to go until the grand re-opening of IFT FIRST, what are the critical issues that exhibitors need to be thinking about and acting on to ensure their success?  This will be the major question that sales, exhibit marketing and business development expert Jefferson Davis will help you answer as you prepare for a productive and profitable return to live exhibiting in July.

Topics include:

  • Update on IFT FIRST and Chicago health and safety initiatives
  • The importance of making sure your company is “in the mind” and “on the agenda” of enough of the right attendees… before the doors open
  • Reviewing your exhibit to be sure it quickly and visually answers the 3 primary questions in the mind of attendees
  • How to leverage in-booth A/V to attract your ideal visitor
  • Offering a value-based visitor learning experience that makes attendees want to put your exhibit on their “must-see” list
  • Success beyond the booth, how to take advantage of the complete event experience
  • Preparing your booth staff to improve the quality of their interactions at the event
  • Improving your lead qualification and capture process to increase post-show sales conversion
  • How to measure exhibiting performance, value and ROI
  • Key actions to take week by week leading up to IFT FIRST
  • Q&A with the Spargo and IFT team and Mr. Davis

Session includes an electronic participant workbook.


38 Standout Exhibit Ideas Selected from IFT19

Each year, we seek out the most creative, attention-grabbing booths at the expo. This year we are pleased to announce our selections below. The selections from 2019 are below.

June 3-5, 2019 - E3 Evaluation (PDF)


READ & LEARN: Timely Topical Articles to Prepare You for Re-Entry


Exhibitor Planning Tools

Download & Use FREE Planning & Implementation Tools:
Planning & Money Management:

Making the Most of Your Exhibit

Your Exhibit:
Promoting Your Exhibit:
Lead Management:
Measurement:
IFT FIRST also provides you a robust experience of emerging science and research, trends and insights, product exploration and discovery, and networking and strategic connections.