On Trend by IFT powered by Innova Market Insights showcases innovative products or services, or presents relevant solutions for the top trends facing our industry.
At IFT17, On Trend by IFT powered by Innova Market Insights will be located outside the exhibit hall, next to the IFT booth.
Featuring five hot trends this year, each trend will have only four sponsored display cases. This year’s highlighted trends are:
The rules have been rewritten. Clean and clear label is the new global standard. The demand for total transparency increases marketing efforts incorporating the entire supply chain into a product’s branding.
Plant Powered Growth
As plant milks, meat alternatives, and vegan offerings have moved rapidly moved into mainstream, consumers are looking for innovative options to take the inherent benefits of plants into their daily lives.
A Sweeter Balance
Consumers’ quest to balance taste and health is driving profound innovation in new product development. Sugar is under pressure, but it’s still the key ingredient that delivers the sweetness and great taste that consumers are looking for.
New Age Snacking
New avenues and opportunities for snacking foods. Where is innovation occurring and which on trend ingredients can be used to capitalize on snack market opportunities?
Gut Health New Product Development
Probiotics, prebiotics, and digestive health. Developments in fermented foods and the creation of new products addressing concerns such as IBS, with products such as less acidified coffee.