Feed your future
June 2-5, 2019 | New Orleans, LA

Exhibitor Success & ROI Center

New Exhibitor On-boarding

Below is a list of webinars to assist you in the expo planning process.

Replay 1: Important NEW Resources Every IFT Food Expo Exhibitor Needs to Know About


When you exhibit with IFT, we provide your company with a lot more than just pipe and drape and an exhibitor service kit. As you know, technology is creating some amazing new opportunities to help exhibitors. And IFT is on the leading edge of event technology adoption.

Replay 2: IFT Food Expo NEW Exhibitor Web-Briefing: Information & Insights You Need to Succeed


In this required web-briefing, IFT staff and exhibiting experts Tradeshow Bob Milam and Jefferson Davis of Competitive Edge, will share important show information, overview key elements of the new exhibitor on-boarding program, and share useful knowledge and skills critical to your company’s success.

Replay 3: Integrating Technology Into Your Exhibit Program

View by: March 13, 2018 — 18 weeks before expo

View this webinar to learn about the latest technology available to help you create more exciting, interactive and effective attendee experiences.

Replay 4: Experiential Marketing: How to Create & Effectively Promote In-Booth Presentations & Demonstrations

View by: March 26, 2018 — 16 weeks before expo

View this webinar to learn how align your exhibit with the #1 way attendees want to engage with exhibits, through interactive demonstrations and presentations.

Replay 5: Driving Qualified Booth Traffic: How to attract enough of the right attendees to your IFT Food Expo exhibit

View by: April 9, 2018 — 14 weeks before expo

In a big show like IFT, pre-marketing your exhibit is a “must do” if you want to succeed. View this webinar to learn a proven process to build your brand awareness and drive qualified traffic to your booth.

Replay 6: How SMALL Exhibitors Can Succeed in a BIG Show Like IFT Food Expo: Practical Strategies to Level the Playing Field

View by: April 23, 2018 — 12 weeks before expo

All in-line exhibitors should view this webinar to learn practical strategies to make sure you get your fair share of traffic in a big show, with big exhibits, like IFT.

Replay 7: Secrets of the Aisles: Practical Skills to Improve In-Booth Interactions, Get Better Leads and Close More Sales

View by: May 23, 2018 — 8 weeks before expo

No matter how pretty your booth is, or how great your products are, your people will make or break your tradeshow success. View this webinar with your staff to be sure they’re ready to put your best foot forward.

Replay 8: State-of-the-Art Lead Management: How to Improve Tradeshow Lead Quality & Sales Conversion

View by: June 4, 2018 — 6 weeks before expo

If you’re not writing orders at the show, and you want to get ROI, leads are the real product. View this webinar to learn practical skills to improve lead quality and management to deliver better ROI.

Replay 9: Exhibit Measurement Made Easy: How to Budget, Manage Costs, Measure & Reporting Exhibiting Performance & ROI

View by: June 18, 2018 — 4 weeks before expo

If you’re under pressure to justify your spend, or looking to improve performance and ROI, view this webinar to learn the what, why and how of controlling costs and measuring exhibiting performance and ROI.


Contact Melodie Anderson manderson@ift.org.

Get access to over 17,000 prospects representing food science professionals from over 90 countries across the globe—and they come to see products just like yours firsthand.

Learn more about how IFT19 can help you grow your business and grow your leads.