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IFT FIRST Innovation Lab

IFT FIRST Innovation Lab:
A Product Development Journey

Where Science Meets Creativity

Welcome to the Innovation Lab, the latest and most exhilarating feature of this year's IFT FIRST experience, designed for the brilliant minds in food science, engineering, and entrepreneurship. Prepare to embark on a captivating journey of creativity, science, and innovation that will not only challenge your skills but also expand your horizons in the dynamic field of food and beverage product development.

Bubble graphic of attendees participating in IFT FIRST Innovation lab

The Mission

Your mission, should you choose to accept it, involves stepping into the shoes of a visionary product developer and bringing this year’s theme “Collaboration + Innovation: How Can Food Science and Technology Transform the Food System?” to life.

You and your team will select a unique consumer profile to serve—a foundation that will guide you through the twists and turns of creating a groundbreaking food product. But that's just the beginning. As you navigate through the Innovation Lab, you'll encounter five critical challenge stations, each designed to push your project to its limits and beyond:

  1. Health & Nutrition: Tackle the complexities of designing food products that are not only delicious but also nourishing, meeting the diverse dietary needs of today's consumers.
  2. Sustainability: Address the urgent call for eco-friendly practices by incorporating sustainable sourcing, production, and packaging solutions.
  3. Consumer Insights: Dive deep into the psyche of your target market. Understand their desires, anticipations, and unspoken needs to tailor a product that resonates on a personal level.
  4. Novel Tech: Leverage cutting-edge technology to revolutionize your product. From lab-grown ingredients to AI-driven flavor profiling, the future is at your fingertips.
  5. Food Safety: Ensure your product isn't just innovative and delicious but also safe and reliable.

The Culmination

As you emerge from the challenge, your team's vision will come to life before your eyes, transformed into a stunning visual representation. Thanks to the magic of an AI image generator or the skilled hand of a graphic notetaker, you'll receive a unique, cool image of your final product. This tangible take-away serves not only as a memento of your journey through the Innovation Lab but also as a potential blueprint for the next big thing in the food industry.

Why Join?

  • Collaborate with like-minded professionals from around the globe.
  • Experience the thrill of turning abstract ideas into concrete solutions.
  • Challenge your creativity, knowledge, and skills in a competitive yet supportive environment.
  • Visualize your innovation in a way that words alone could never capture.

Embark on an Unforgettable Journey

The Innovation Lab is more than an event; it's a launchpad for the next generation of food industry innovations. Are you ready to leave your mark on the future of food? Join us and transform your vision into reality.

Check out the IFT FIRST Event Planner to explore Science FIRST programming, exhibitors, networking events, and more.